The World Leisure Expo Committee recently launched a worldwide marketing campaign for the 2011 World Leisure Expo in London. Mr. Shi Yongsheng, Deputy Director of the 2011 World Leisure Expo Committee, addressed excited attendees during a press conference at the Marriott Hotel Grosvenor Square on April 7th. The kick-off event was held to promote the campaign and to allow Mr. Shi to send his personal invitation to citizens from around the world.

Mr. Shi introduced the Expo that will be held from September 17 to November 18, 2011, in Hangzhou, China. Promoted under the theme "Leisure - Enhancing the Quality of Life," the eagerly anticipated international Expo will cover a multitude of leisure activities, while also providing a full-on leisure experience. The organisers have invited 50 cities and 50 leisure-based enterprises to share their culture and experiences on how best to drive the leisure industry's development.

Mr. Shi said, "We aim to foster collaboration and communication among cities from home and abroad, and we are dedicated to providing a platform to present the latest developments in the leisure industry. We are determined to advocate the academic research of leisure, and ultimately, we believe, help transform the industry by helping to shape new modes of leisure." 

Compared with the 1st Expo, the 2011 Expo will be more internationalized. Many new multicultural programmes are introduced, such as International Leisure Carnival, International Concert and Beer Festival. Meantime, the Expo committee is exerting every bit of effort to publicize the grand leisure feast. Next on the campaign trail will be France and Germany.