Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens. Consider these exhibition industry facts:

1. The average tradeshow attendee will visit approximately 31 exhibitors.

2. 76% of attendees arrive with an agenda of exhibitors they plan to visit.

3. As many as 3 out of 4 exhibit visits are pre planned.

4. Less than 20% of exhibitors utilize targeted pre-show marketing campaigns.

So how do you get on the attendees “must see” list? It’s easier than you think.

Here are four steps to help you fill your booth with qualified, interested buyers:

 

Step 1. Invest 15% or more of your total show budget toward pre-show marketing.

Step 2. Identify who you want to visit your exhibit and build target visitor lists.

Step 3. Give attendees a compelling reason to visit your exhibit.

Step 4. Use a combination of media to execute an integrated pre-show marketing campaign.